Public relations · Reputation · AI signaling

brand champions.

We make the news, place the influence, and now, make sure the AI answer engines name you first.

Trusted by
ARM & HAMMER Shell Blain’s Farm & Fleet TROJAN Zicam Cynosure Cozen O’Connor
SignlLabs. A GCW practice

Does AI recommend your brand?

Buyers ask ChatGPT, Claude, Perplexity, Gemini and Copilot who is best, and trust the first name they get. Our Signal Score measures how recommendable you are across all five, then we engineer the lift with earned media.

5Engines
6Dimensions
10Intent categories
Explore the practice Get a baseline
Signal Score 5 engines · illustrative
47/ 100 Standing
Foundation72
Endorsement41
Alignment58
Presence33
Warmth61
Constancy38

Weakest dimension: Presence. Next move: seed the sources AI retrieves from. Illustrative scorecard.

Suzy Ginsburg, founder of GCW
Our founder

“If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to your mission, it’s just noise.”

Let’s talk.

Thirty minutes, no deck. Tell us what’s broken and we’ll tell you what we’d do first.