What We Do
We combine the creativity and drive of a boutique firm with the experience, depth of knowledge, and resources associated with larger firms.
Project Summary
Arm & Hammer
Give It The Hammer Campaign
- Client: Arm & Hammer
- Industry: Consumer Products Goods
Give It The Hammer Campaign
With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.
Arm & Hammer
Dr. Jackie Walters x Sofia Franklyn
Give It The Hammer Campaign
Vaginal health is an important topic that isn’t properly portrayed through the media, especially on social. Our goal is to conquer and change this taboo. GCW partnered with trending social media influencer and comedian Sofia Franklyn and our trusted celebrity OB/GYN Married To Medicine’s Dr. Jackie Walters to break the silence surrounding vaginal health by creating a comical yet informative Instagram Reel and Instagram Live Q & A encouraging women to speak up and take charge of their vagina.
Press
Results
- 500,000+ PR Impressions
Image Gallery
Testimonial
Founder
Consumer Product Goods