Most agencies view see PR as a vehicle for generating publicity. We view it as a function to be integrated with corporate branding, marketing and image activities.
Our strategic, integrated approach earns the right for our clients to join the cultural conversation and change minds.
We believe if it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise.
Expertise
Public Relations News Bureau
Unlike most agencies, who see PR only as a vehicle for generating publicity, GCW views it as a function to be integrated with corporate branding, marketing and image activities. Our newsroom updates top tier traditional and online media to keep your brand in the daily conversation across all platforms. Our position is this: If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise. In a world where consumers are hit with thousands of competing for commercial messages a day, merely getting a headline – which is the staple of traditional PR firms – just isn’t good enough.
Expertise
Public Relations News Bureau
Unlike most agencies, who see PR only as a vehicle for generating publicity, GCW views it as a function to be integrated with corporate branding, marketing and image activities. Our newsroom updates top tier traditional and online media to keep your brand in the daily conversation across all platforms. Our position is this: If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise. In a world where consumers are hit with thousands of competing for commercial messages a day, merely getting a headline – which is the staple of traditional PR firms – just isn’t good enough.
