At the end of the day, companies depend on their reputations for survival and success. While reputation is intangible and not completely within a brand’s control, consistent, positive exposure over time helps keep your brand front of mind.
Our job is to steadily influence how your brand is perceived. We do this through consistently sharing content that positively reinforces your reputation, as well as campaigns to bury negative news/reviews.
In times of crisis, our expert team manages emergencies – from crisis media and tactical reputation conservation to political and legal difficulties – by designing and executing effective plans to protect and promote your brand images at all times.
We are committed to the long game with our clients. We know what to do when 60 Minutes calls. We have written corporate crisis plans, guided companies through product liability suits, hostile takeovers, demonstrations and public health scares. We know how to preserve your brand and image.
Expertise
Public Relations News Bureau
Unlike most agencies, who see PR only as a vehicle for generating publicity, GCW views it as a function to be integrated with corporate branding, marketing and image activities. Our newsroom updates top tier traditional and online media to keep your brand in the daily conversation across all platforms. Our position is this: If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise. In a world where consumers are hit with thousands of competing for commercial messages a day, merely getting a headline – which is the staple of traditional PR firms – just isn’t good enough.
Expertise
Public Relations News Bureau
Unlike most agencies, who see PR only as a vehicle for generating publicity, GCW views it as a function to be integrated with corporate branding, marketing and image activities. Our newsroom updates top tier traditional and online media to keep your brand in the daily conversation across all platforms. Our position is this: If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise. In a world where consumers are hit with thousands of competing for commercial messages a day, merely getting a headline – which is the staple of traditional PR firms – just isn’t good enough.
