What We Do
We combine the creativity and drive of a boutique firm with the experience, depth of knowledge, and resources associated with larger firms.
Project Summary
Arm & Hammer
Give It The Hammer Campaign
- Client: Arm & Hammer
- Industry: Consumer Products Goods
Give It The Hammer Campaign
With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.
GCW initiated a PR blitz announcing the news of their latest, next-level, customizable condom. Taking foreplay into account, GCW teased the new Ultra Fit product with curated mailers chalked full of branded Trojan items and educational materials, encouraging top influencers to share “un-boxings” on social media as a way to amplify the Ultra Fit launch and serve as activation support for our unique #LevelUp influencer campaign featuring professional athletes including Juju Smith and Paige VanZant. The campaign highlighted the stories that define our respected influencers, inspiring our Gen Z & millennial audiences to take control of their sex life and try out Trojan’s new "Diamond" product.
Press
Results
- 200+ Million PR Impressions
Image Gallery
Testimonial
Director of Marketing
Consumer Product Goods