What We Do
We combine the creativity and drive of a boutique firm with the experience, depth of knowledge, and resources associated with larger firms.
Project Summary
Arm & Hammer
Give It The Hammer Campaign
- Client: Arm & Hammer
- Industry: Consumer Products Goods
Give It The Hammer Campaign
With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.
Arm & Hammer
vitafusion x Why Hunger
- Client:vitafusion
- Industry:Consumer Products Goods
Give It The Hammer Campaign
Committed to providing nutrition to local communities, vitafusion teamed up with Why Hunger for their 35th Annual Hungerthon. To drive donations and create buzz around the initiative aimed at helping families access nutritious and delicious foods, GCW leveraged partnerships with celebrity personalities, including comedian Tiffany Haddish, actor Josh Peck and actress & para-snowboarder Amy Purdy. Together, by engaging like-minded people and encouraging individual and community participation, we raised $1.1 Million to tackle urgent human needs and help end hunger for good!
Press
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Results
- 3+ Billion PR Impression
- $1.1 Million Raised
Image Gallery
